The International Activator

Get your company ready for global expansion with our 6-month programme.

Applications open now.

Welcome to Interkultura’s International Activator programme taking you and your team to global success, wherever it is in the world that you’re working.

Clients come to us with problems that they can’t solve. And we see the same issues over and over again.

Do any of these situations sound familiar?

  • Not making the progress you’d like when speaking with foreign clients or leads, when you’re doing everything that’s proven to work in the past here at home

  • Not being able to get your message across and going round in circles with conversations, being passed around to speak with different people, and generally not understanding what the problem is 

  • Not understanding why your service isn't resonating with clients in the new market

  • Not hitting sales targets in the new market you’re focusing on.

Before working with Interkultura, our clients tell us they have often spent weeks:

  1. Googling answers and ending up even more confused than before!

  2. Using Google translate to help navigate badly worded emails from international clients

  3. Struggling to make themselves understood with clients who just don’t seem to ‘get it’ 

  4. Managing teams who aren’t gelling and don’t seem to be able to work together 

  5. Looking for the best way to edit their marketing and sales strategies to resonate with the new audience, but they’re still in the dark as to whether any of it will work

  6. Wasting hours every day trying to work through problems which takes time from their real job.

And unfortunately, the list goes on…

But there is another way…

  • Resolve issues with the same product that they couldn’t quite make work in both the USA and Japan. 

  • Overcome discrepancies with a supplier in Turkey who wouldn’t negotiate price or delivery terms and which was having an impact on their UK sales. 

  • Create a support programme for customers arriving in the UK, which has enabled  their work systems to be automated and obtained an enormous increase in productivity from the team. 

  • Win their first £1 million contract!

Our past work with clients has enabled them to overcome issues in a range of sectors, and with a range of different problems.

Most recently we’ve helped clients to:

What do the 6 months look like?

Designed to ensure maximum impact in the 6 months, the programme covers support for a range of departments across the business, including:

  1. The Senior Leadership Team

  2. Marketing and Sales Teams

  3. Internal Operations & Customer Services

  4. Human Resources

Whilst being structured around 3 main pillars:

READY

  • A kick-off call to check where you are where you want to be.

  • Goal setting for your needs.

  • We run a Sprint to get the team ready for big changes and start the process…

STEADY

  • Monthly masterclasses.

  • Detailed reports for each department based on our ‘global readiness’ analysis.

  • Bespoke plans with tips for success based on individual needs.

GO!

  • Ongoing assistance to ensure smooth implementation and continued success.

  • Check ins, advice and support for the duration of the programme.

  • Two industry experts on hand at all times for maximum impact.

And this is all structured to activate outstanding outcomes.

As standard, all International Activator clients will complete the programme being able to:

  1. Implement strategies to improve outcomes with international clients;

  2. Activate a full understanding of the intercultural differences at play in different market regions and how these apply to the business;

  3. Negotiate expertly with global clients to ensure increased sales and business longevity in your chosen markets;

  4. Engage their English language skills as a vehicle for successful communication with your global clients;

  5. Resolve any problems the teams are currently facing in terms of global operations and, more importantly, prevent further issues from arising in the future;

  6. Empower their team to work more successfully with clients here and abroad, as well as more effectively across the business, for enhanced success in all areas of your work.

 FAQs

  • The programme is delivered over 6 months and includes:

    • Masterclasses

    • Sprint activities

    • Check-ins with teams

    • Structured plans to implement going forward.

      The structure is designed to ensure all departments receive the support they need from us at the right time. The masterclasses are open to all staff for the duration of the programme, so everyone in the company can access our support at any stage.

  • Masterclasses are delivered monthly, and the designated department for each month will have at least one day of meetings and engagement with us, plus a follow-up call where we share our feedback and thoughts.

    The programme is structured to have a big impact whilst taking as little time as possible from the staff’s core duties. Staff can speak with us at any time and we are available for calls, meetings, and additional engagement as needed for the duration of the programme.

  • For in-person delivery outside of the North West, travel expenses will be charged. Please contact us for more information.

  • Following the initial Sprint event, we will set goals together which will be tracked both at the half-way point and at the end of the programme. We will discuss with you how you would like these to be measured, and you can leave the rest to us!

  • We are always looking for ways to adapt our support to the needs of our clients, and we are happy to discuss any customisations you might be interested in.

  • The International Activator is designed as a full-service solution that encompasses the key issues we support our clients with. When working with clients on an ad-hoc basis there isn’t always the opportunity to make a real impact across all of the business with the SLT’s full commitment, a well-considered strategy to align the work we’re doing with other business plans, and the chance for staff to really engage with us after masterclasses.

    This programme fixes all of these little niggles, and enables you and the team to really benefit from the work we’re doing, with ongoing support to implement strategies for success, assistance to properly understand the challenges you are facing and the chance to create solutions to these with the guidance of our expert team.

  • Anything we discuss is completely confidential, and the only information we will share are testimonials and outcomes at the end of the programme, after you have given us your consent to do so.What happens after the 6-month programme ends? Is there an option to continue or extend services?

    Yes. There will be a debrief session at the end of the programme where we look at the impact and outcomes, we will share our advice for continued implementation of the work done with you, and we will schedule a 3-month call so you have the opportunity to ask questions which have arisen in the meantime.

    Many of our clients choose to work with us on a rolling basis and benefit from having us to hand for additional support and training - this can be discussed if it’s something you’d like to explore.

  • Contact us! We’d love to hear from you and explore whether you’re the right fit for this programme. Contact Katie or Kellie now at hello@interkultura.co.uk.

Applications are open now.

And we can’t wait to get started with you!

We’re excited to launch this new programme for 2024, built on our 33 years of experience working and supporting clients just like you.

This is a brand new way of working with us which has been under development for the last year, and we can’t wait to get started!

The International Activator brings together the best of our support into one cohesive solution, making it easier for you to successfully grow your business internationally, remove barriers to success, and empower your staff to work more effectively with all your clients and within their teams.

Speak with us today to apply for the International Activator

Applications are currently open for a September 2024 start.

Be among the first of our clients to experience this ultimate opportunity to work with us!

Kirsty Smith, Relationship Manager at KPMG

“Kellie is awesome to work with! Her passion for helping businesses break down international barriers is infectious. Clients have given consistently strong feedback with regard to how effective and engaging her content and delivery are and are actually putting her guidance into practice. Surely that’s the best testament to the level of her knowledge.”