Expanding Global Reach with Inovus Medical

Inovus Medical, a pioneering medical technology company established in 2012 are a multi award winning designer and manufacturer of surgical training technologies as well as KPMG’s UK Tech Innovator 2023.

In the last few years it has embarked on a journey to expand its international footprint. A key component to their successful global expansion lay in equipping their International Business Managers with the necessary skills and knowledge to navigate the intricacies of international markets.

In 2021, Kellie Noon first delivered training to Inovus Medical before their successful expansion into the USA. Recognizing the value of the expertise, they enlisted our services once again in 2023 to further extend their outreach into key international territories.

This case study chronicles the collaborative efforts with Inovus Medical in achieving international success.

  • Inovus Medical, renowned for its cutting-edge medical technology, set its sights on global expansion. As they ventured into international markets, their International Business Managers faced a daunting challenge - understanding the intricacies of global markets, intelligence, and effective communication in multiple geographical regions.

  • In 2021, Inovus Medical's CEO, Elliot Street, recognized the need for specialized training in international intelligence and international communications. Kellie Noon, an expert in the field, was engaged to provide tailored training for the International Business Managers as they embarked on their international sales in new markets. Her collaboration with Inovus Medical marked the beginning of a transformative partnership.

  • Kellie's training in international intelligence and communication played an important role in Inovus Medical's successful launch into the USA. By equipping the CEO with the tools to understand and engage with the American market, Inovus Medical achieved a strong foothold in this pivotal market.

  • Recognizing the effectiveness of our support, Inovus Medical decided to further enhance their international outreach. In 2023, Kellie was once again brought in to assist in extending their presence to multiple international territories, including some of the most dynamic and challenging markets in the world, by delivering a bespoke training solution to their team of International Business Managers.

  • Inovus Medical's collaboration with Kellie has yielded remarkable results. The International Business Managers, armed with the knowledge and skills acquired through Kellie's training, have successfully navigated international markets. Their expansion into the USA, as well as their ongoing outreach efforts in new international territories, showcase Inovus Medical's commitment to global excellence.

  • Inovus Medical's journey to international success is a testament to their unwavering dedication to providing innovative medical solutions to a global audience. The partnership with Kellie has played a pivotal role in their global expansion. As Inovus Medical continues to break new ground in the international arena, their collaboration with us remains a cornerstone of their global strategy.

Dr Elliot Street, CEO

“The session on global communications with Kellie was incredibly insightful. Of particular interest was the piece around communication styles in different cultures. This has provided an excellent anchor point for me to ‘check in with myself’ ahead of meetings and interaction with our international customers and partners around the world to ensure they have a positive experience dealing with Inovus.”